Marketing Specialist
👤 For candidates
🤖 Enhance with AI
- ›Leverage AI tools for campaign data analysis and reporting
- ›Use Copilot to automate collateral creation and proofreading
- ›Apply Power BI for real-time market trend monitoring
📈 Disruption outlook
% risk of significant disruption
🎓 Learn now
📚 For full-time, part-time & evening courses on the Isle of Man, visit University College Isle of Man (UCM)
🏢 For employers
🔄 Alternatives
Automates campaign reporting and collateral creation
Streamlines routine marketing admin and record keeping
Handles creative collateral and multi-channel execution
⚡ Recommendation
🔀 Hybrid approachAI augments campaign tasks; human skills needed for negotiation and stakeholder management
Microsoft Copilot & M365
Draft and proofread marketing communications efficiently
Analyse and visualise campaign effectiveness data
Automate routine admin and reporting workflows
Marketing Managers
O*NET 11-2021.00
Job Description
Automation Risk
This role contains a significant mix of routine and augmented tasks, such as data analysis, campaign execution, and collateral preparation, which are increasingly supported by AI tools. However, tasks involving negotiation, stakeholder management, and strategic decision-making remain human-centric and resist full automation. Overall, the role is moderately exposed to automation and highly exposed to AI augmentation.
Task analysis
- Support the execution of multi-channel marketing campaigns to generate leads and retain existing clients.
- Prepare marketing collateral and presentations using Microsoft Office and Adobe InDesign.
- Analyze marketing data to measure campaign effectiveness and report insights to management.
- Coordinate with external agencies and suppliers to negotiate services and deliverables.
- Draft and proofread marketing communications for various channels (email, web, print).
- Manage stakeholder communications and provide high-quality service to internal teams and key clients.
- Monitor market trends and competitor activity to inform marketing strategies.
- Maintain accurate records of marketing activities and budgets.
Occupational Classification
UK Salary Benchmark
Financial service activities, except insurance and pension funding · ONS ASHE 2024 annual earnings
👤 For Candidates
AI & future-of-work guidance
🤖 Enhance with AI
- ›Leverage AI tools for campaign data analysis and reporting
- ›Use Copilot to automate collateral creation and proofreading
- ›Apply Power BI for real-time market trend monitoring
📈 Disruption outlook
% risk of significant disruption
🎓 Learn now
📚 For full-time, part-time & evening courses on the Isle of Man, visit University College Isle of Man (UCM)
🏢 For Employers
Strategic hiring options & technology alternatives
🔄 Alternatives
Automates campaign reporting and collateral creation
Streamlines routine marketing admin and record keeping
Handles creative collateral and multi-channel execution
⚡ Recommendation
🔀 Hybrid approachAI augments campaign tasks; human skills needed for negotiation and stakeholder management
Microsoft Copilot & M365
Draft and proofread marketing communications efficiently
Analyse and visualise campaign effectiveness data
Automate routine admin and reporting workflows
Key Skills
Knowledge Areas
O*NET Competency Skills
Alternative Career Paths
Leads digital marketing strategy and oversees online campaign execution and analytics.
Focuses on positioning and promoting specific products within the market.
Bridges marketing and sales by developing tools and content to support sales teams.
Manages key client accounts and ensures high satisfaction and retention.
Also Consider
🔥 Hot Technologies
In-demand tools for this occupation (O*NET)
Work Activities
General work activities from O*NET
- Communicating with Supervisors, Peers, or Subordinates
- Establishing and Maintaining Interpersonal Relationships
- Working with Computers
- Making Decisions and Solving Problems
- Organizing, Planning, and Prioritizing Work
- Getting Information
- Selling or Influencing Others
- Thinking Creatively
- Identifying Objects, Actions, and Events
- Communicating with People Outside the Organization
- Developing and Building Teams
- Developing Objectives and Strategies
- Coordinating the Work and Activities of Others
- Guiding, Directing, and Motivating Subordinates
- Updating and Using Relevant Knowledge
Anthropic Economic Index
Real-world AI adoption data from millions of Claude conversations · Dataset ↗
Observed Claude Usage
32%
of conversations
Classic Auto. Risk
1%
Frey & Osborne
Job Zone
4/5
Considerable prep
O*NET Median Salary
£106k
US ref. $134k · fx 0.79
Occupational family: Management
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