High Automation Risk
This role has an above-average probability of significant AI or automation disruption. Consider upskilling and monitoring AI tooling in this sector.
Communications Specialist
👤 For candidates
🤖 Enhance with AI
- ›Leverage AI tools for faster content drafting and editing
- ›Use media monitoring AI to track coverage efficiently
- ›Automate routine calendar management with smart assistants
📈 Disruption outlook
% risk of significant disruption
🎓 Learn now
📚 For full-time, part-time & evening courses on the Isle of Man, visit University College Isle of Man (UCM)
🏢 For employers
🔄 Alternatives
Automates content drafting and basic editing tasks
Automates media monitoring and reporting functions
Access on-demand writers for routine communications
⚡ Recommendation
🔀 Hybrid approachAI augments content tasks, but human skills needed for media and executive support
Microsoft Copilot & M365
Draft and refine press releases and newsletters
Automate content calendar updates and notifications
Summarise meetings and coordinate internal communications
Public Relations Specialists
O*NET 27-3031.00
🏢 For Employers
This role scores highly for automation potential. You may want to consider a technological solution - or redesign the role to focus on tasks that benefit from human judgement.
👤 For Candidates
This role is highly automatable. Unless you can augment your work using AI tools, long-term prospects in this area may be limited. Consider building complementary skills that are harder to automate.
Job Description
Automation Risk
Many core tasks, such as content drafting, editing, and media monitoring, can be meaningfully augmented by AI tools, increasing exposure to automation. However, relationship management, executive support, and coordination require human judgment, creativity, and interpersonal skills, keeping overall automation risk moderate.
Task analysis
- Write and produce content for digital, print, and external communications.
- Maintain a content calendar for internal and external messaging.
- Support Executive Team communications, including blogs and staff updates.
- Prepare awards submissions and edit staff newsletters.
- Liaise with media and maintain journalist relationships.
- Edit and proofread communications for clarity and accuracy.
- Coordinate with internal teams to gather information for communications.
- Monitor media coverage and report on communications outcomes.
Occupational Classification
UK Salary Benchmark
Office administrative, office support and other business support activities · ONS ASHE 2024 annual earnings
👤 For Candidates
AI & future-of-work guidance
🤖 Enhance with AI
- ›Leverage AI tools for faster content drafting and editing
- ›Use media monitoring AI to track coverage efficiently
- ›Automate routine calendar management with smart assistants
📈 Disruption outlook
% risk of significant disruption
🎓 Learn now
📚 For full-time, part-time & evening courses on the Isle of Man, visit University College Isle of Man (UCM)
🏢 For Employers
Strategic hiring options & technology alternatives
🔄 Alternatives
Automates content drafting and basic editing tasks
Automates media monitoring and reporting functions
Access on-demand writers for routine communications
⚡ Recommendation
🔀 Hybrid approachAI augments content tasks, but human skills needed for media and executive support
Microsoft Copilot & M365
Draft and refine press releases and newsletters
Automate content calendar updates and notifications
Summarise meetings and coordinate internal communications
Key Skills
Knowledge Areas
O*NET Competency Skills
Alternative Career Paths
Oversees PR strategy and manages communications teams for organizations.
Develops and implements marketing campaigns and promotional content.
Leads internal and external communications for a corporation.
Designs and manages content strategies across digital platforms.
Also Consider
🔥 Hot Technologies
In-demand tools for this occupation (O*NET)
Work Activities
General work activities from O*NET
- Communicating with People Outside the Organization
- Communicating with Supervisors, Peers, or Subordinates
- Getting Information
- Establishing and Maintaining Interpersonal Relationships
- Developing Objectives and Strategies
- Thinking Creatively
- Making Decisions and Solving Problems
- Organizing, Planning, and Prioritizing Work
- Updating and Using Relevant Knowledge
- Working with Computers
- Performing for or Working Directly with the Public
- Providing Consultation and Advice to Others
- Interpreting the Meaning of Information for Others
- Coordinating the Work and Activities of Others
- Identifying Objects, Actions, and Events
Anthropic Economic Index
Real-world AI adoption data from millions of Claude conversations · Dataset ↗
Observed Claude Usage
45%
of conversations
Classic Auto. Risk
18%
Frey & Osborne
Job Zone
4/5
Considerable prep
O*NET Median Salary
£47k
US ref. $60k · fx 0.79
Occupational family: Arts, Design, Entertainment, Sports, and Media
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